Hi, I'm Ali. I'm a Hull based Marketer that likes her job. I've been in the industry for around twelve years since leaving University, and made the leap to full time freelance about three years ago. I'm a qualified traditional marketer and have a Degree and CIM diploma, but also being drawn to things of a technical nature (I blame my Commodore 64 in the 80's!) I decided about nine years ago to find out what the internet meant to an organisations brand, their Sales and Marketing efforts, and functions like PR. I felt that most marketing people (or even most people!) were a little bit in the dark when it came to the internet (it was often seen as an IT role, although that's changing now) so I started to learn how I could blend the two. It worked a treat and now that's my main role as a hands-on consultant - linking up the web with traditional marketing principles.
I work with organisations large and small, all over the world, helping them with marketing (you don't need me to be on your premises to do great marketing unless you want me to!) - it's a bit like having a Marketing Manager on board but without the hassle and investment. You can start/stop any time you like.
I enjoy working with all different kinds of products and services, (and have worked with pretty much everything from wellies to sticky labels!) but have specialist expertise in software and supply chain, green & eco-brands (due to my personal interest and commitment to yoga and the environment), social enterprises / Co-operatives, Auto ID technologies like barcoding & RFID, fashion, food and beverage including brewing, charities, consulting, and health and fitness.
Read some testimonials here.
Want to know more? contact me here.